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Survey Finds Bay Area Stores Offering Plethora of Unhealthy Products Aimed at Kids

Data released Wednesday from a massive statewide survey of more than 7,300 retailers underlines the link between local store environments and community health, with a focus on health impacts on children.

By Bay City News Service:      

Public health agencies throughout the Bay Area and the state Wednesday unveiled a new campaign based on the idea that people are only as healthy as the offerings at their nearest store.

 The statewide "Healthy Stores for a Healthy Community" campaign relies on data released Wednesday from a massive statewide survey of more than 7,300 retailers underlining the link between local store environments and community health, with a focus on health impacts on children.

 Health advocates hope the findings reveal how easy it is for kids to find flavored tobacco, alcohol and junk food at their neighborhood stores.

 The campaign's ultimate goal is to promote community dialogue about and make both stores and their customers healthier, Bay Area health agency representatives said.

 Survey data released Wednesday show that young people statewide and throughout the Bay Area are still targeted by tobacco, alcohol and junk food advertisers.

 "As adults, we may have become desensitized to the unhealthy advertising and products in stores," said Dr. Sara Cody of the Santa Clara County Public Health Department. "Kids are much more sensitive to and likely to be influenced by clever marketing of products like tobacco and alcohol."    

Under the influence of that marketing, kids are often steered toward choices that can lead to hefty health consequences that include obesity, diabetes, cancer and heart disease, Cody said.

 Of the hundreds of Bay Area stores surveyed last summer as part of the Healthy Stores campaign, 83 percent sold flavored non-cigarette tobacco products and are within 1,000 feet of a school, according to the survey data.

About eight in 10 Bay Area stores sold sugar-laden malt alcoholic beverages known as alcopops, and some 52 percent of stores near Bay Area schools sell sugary drinks at checkout, the survey shows.

 At a news conference announcing the Healthy Stores campaign in Martinez Wednesday, Contra Costa Health Services director of Public Health, Dr. Wendell Brunner, gave a local example of kids' easy access to small, flavored cigars called cigarillos.

 Brunner said watermelon-flavored cigarillos are sold three for a dollar at a store across the street from a Pittsburg high school.

 "I don't think there can be any doubt that these products are being targeted at kids," he said. "The candy flavoring makes the tobacco more palatable to a new smoker, and the price is right for youth without a lot of money to spend."

 Several youth volunteers who took part in the survey said today that when they look beyond their school campuses for the nearest snack, the unhealthy options are the most readily available.

 Tenzih Chinkarlaprang, a volunteer from Berkeley, said when she and her friends are looking for a quick after-school bite, the nearest corner store is the most convenient option. Once inside a store, it's often the more sugary products that catch the eye, she said.

 At a gas station minimart next to her school, Gatorade and soda tends to be cheaper than water, Fairfield High student Minica Champion-Benjamin noted.

 Options like apples -- if you can find them -- are almost always pricier in convenience stores and corner markets, said Nicholas Reed, a youth volunteer from Contra Costa County.

 In addition, low-income children and youth of color are more intensely targeted by alcohol, tobacco and junk food marketers, said Kimi Watkins-Tartt, the Alameda County Public Health Department's deputy director.

 "For example, those of us who live in poor neighborhoods live an average of 10 years less than those in more affluent neighborhoods," she said. "But we can change this...part of the change is understanding that harmful products are marketed and sold to youth, especially in communities that face multiple barriers to good health."

 Many Bay Area community leaders have already enacted legislation to curb access to unhealthy products, said Brunner.

 For example, the Contra Costa County Board of Supervisors recently banned the use of e-cigarettes wherever tobacco use is prohibited and Berkeley city leaders are considering a ban on the sale of flavored tobacco products near schools, he said.


Copyright © 2014 by Bay City News, Inc. -- Republication, Rebroadcast or any other Reuse without the express written consent of Bay City News, Inc. is prohibited.
Chris Corbett March 06, 2014 at 07:54 PM
Very true, indeed. I am a drug addict. I don't blame anyone, just myself--sugar and caffeine--just love 'em...it's my high! And, I swear, it is as addicting as any illicit drug, so I am not being a smart aleck here. I wish I could wean off, but I cannot. The cravings are strong. It is hard to eat healthy unless forced by illness or another reason.
Amie Sue March 07, 2014 at 11:00 AM
Chris and John, I agree with both if you! It's about personal responsibility. 100%. Educate your children. Period.
roynsann1 March 07, 2014 at 01:50 PM
Actually the four locos was removed from the shelf long ago. Trying to remember why. Something to kids drinking and some getting very ill ... maybe a high caffeine level or alcohol in it and not labeled as alcohol. http://www.nydailynews.com/news/national/caffeinated-loko-shelves-country-dec-13-article-1.452337 then they returned again These at that time were in the energy drink section. They have returned MINUS the caffeine.
Chris Corbett March 08, 2014 at 01:06 AM
I hear the Monsters are bad for you too, which sadly, I enjoy...
MadMonkey March 12, 2014 at 04:57 PM
Chris - Most energy drinks can be bad for you. Look at the amount of servings that are in a can, a large can will have up to 4 servings. Most everything in moderation is fine. But when you, and more importantly a kid weighing 60 lbs drinks 4 servings of an energy drink all at once, bad things can happen. It is why Monster and Rock Star come under scrutiny and why Red Bull with their small cans flies under the radar. I enjoy an energy drink now and again as a pick me up, but tend to keep to Red Bull because of the serving size.

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